STOP! Are You a Founder Wondering: Should I Really Do the Sales? Here’s the Unfiltered Truth 🚀

Hey #Runpreneur community, Kevin here! If you’re building a new business and losing sleep over that burning question—“Should I, the CEO or founder, be handling sales at the start, or should I just bring in a sales expert?”—you’ve just landed in the right place.

Spoiler: What I’ve learnt on my barefoot journey, running over 1,700 days, might just save your business (and a lot of children’s lives—more on that at the end).

Founder Sales: The SHOCKING Mistake Most Entrepreneurs Make

Two months ago, I launched my latest venture—Operations Director. We got our very first paying customer, and guess who sealed the deal? ME. Not a seasoned sales closer, not some hired gun. It was the founder—because only I could effectively communicate the vision, the solution, and the passion behind our brand at this stage.

I was then referred highly to a sales expert. Glowing reviews. I thought: “Perfect—here’s our rocket fuel!” Fast-forward: he had 8 calls, zero sales. I had one, and guess what? 100% close rate.

So here’s what I learnt, BALLISTIC-style…

Why Founders Should Always Sell First (and When to Hand Off)

1. Intimate Product Knowledge

   • Nobody can match your depth as a founder. When tricky questions come up, you’ve got the answers. That authenticity shines.

2. Live Market Research

   • Every sales call isn’t just a pitch, it’s an insight engine. You learn what works, what objections pop up, and how to refine your pitch for next time.

3. Building the Objection Arsenal

   • Only you can compile a bulletproof list of classic “No’s”—and the real reasons behind them.

4. Training Future Experts

   • Want to hand off sales? Do it stage. Train, mentor, support—don’t just dump leads on someone outside looking in.

The Brutal Cost of Outsourcing Sales Too Soon

Our hired sales expert couldn’t cut through. Why? No founder-level experience. Juggling too many clients. Not enough time to become the expert. Sales tanked—leads wasted.

Lesson? If you, as founder or CEO, aren’t rolling up your sleeves for those early sales calls, you’re robbing your business of the oxygen it needs to survive until your machine is humming.

I learnt this the hard way. Now I’m back at the coalface—and you should be too.

Runpreneur Mission: Why This Lesson MATTERS Even More

Remember: this isn’t just about business. It’s about my mission. Every day, I’m hitting the pavement—barefoot!—aiming to smash through Day 4,292, run a mind-bending 40,075km and raise over £1,000,000 for children’s causes. Every sale, every subscriber, every share ramps our impact.

If you care about making a difference, about building something bigger than yourself, let’s do this together. If you’ve ever thought, “Can I really make the sales?”—the answer is YES. Your passion isn’t just your biggest asset—it’s your secret weapon.

Questions for YOU:

• Are you a founder, doing your own sales? Share your wins AND your struggles in the comments!

• Ever tried outsourcing too soon? What happened?

• How can I help you sharpen your founder-to-sales superpower?

Drop me your thoughts—let’s learn together!

If you believe in the mission, hit subscribe, share this post with a fellow founder, and help save the lives of children. The bigger our community, the bigger the change!

Stay positive, stay happy, and lace up for tomorrow.

#FounderSales #Entrepreneurship #StartupLessons #RunpreneurChallenge #MissionMillion #BarefootRunning #ChildrenCharity #SalesStrategy #BusinessGrowth #LearningByDoing

Let’s build businesses that change lives—one sale, one run, one child at a time.