Soft Launching a New Product – The Realities & Rewards

How I’m Soft Launching a New Product While Taking on the Runpreneur Ultra-Marathon Challenge: Lessons From the Front Line (Day 1,731+)

Today, I’m pulling back the curtain on one of the most anxiety-inducing, adrenaline-pumping rites of passage in business: soft launching a new product. All while I log my consecutive run for Day 1,731. There’s no stopping until Day 4,292 and beyond—because the cause is worth every step.

🚦 The Reality of Soft Launching: More Than Just Hitting 'Go'

Let’s get real—soft launching isn’t just another tick box for entrepreneurs. It’s raw. It’s nerve-racking. It’s that moment when all your research, late nights, and sheer belief in your idea get brutally tested in the real world.

Tomorrow, I’m officially soft launching my new baby: Digital Operations Director, a software-driven business operating system designed to help SMEs leap over the classic hurdles that cripple so many. (Did you know 50% of small businesses fold within their first five years? I’m on a mission to hack those odds.)

💡 Here’s What Keeps Me Up At Night (and Powers My Morning Runs):

• Will it work for others, not just me?

• Have I stress-tested it enough?

• Is my team strong enough to deliver?

• Have we built enough, or will we build as we go?

• Will our first client love it, or will we need to pivot?

The truth: every entrepreneur faces this cocktail of fear, excitement, and relentless self-doubt. But here’s the secret: Launching is always messier than you want. That’s the beauty of a soft launch: I’m rolling it out in a Minimum Viable Product (MVP) format, gathering feedback after every module, tweaking relentlessly, and staying just ahead of my first paying client.

💬 Why Feedback Is My Secret Superpower

Every module our early adopters use ends with real, actionable feedback. This isn’t just about squashing bugs—it’s about co-creating a product that truly transforms businesses by eliminating inefficiencies in systems, people management, and data-driven decision-making.

I know what it’s done for my business—now it’s time to see how it stands up in the wild. The aim is for customer-led innovation to turn my MVP into something truly remarkable.

🏃‍♂️ What Running Around the World Taught Me About Launches

Progress trumps perfection: If you wait until it’s perfect, you’ll never launch.

Every step is feedback: Running every day gives me constant insights; so does launch bit by bit.

Stay ahead, but don’t outrun your tribe: As long as your product/service stays ahead of the client journey, you’re safe to build as you go.

🌟 My Challenge to You

Are you sitting on an idea, waiting for the ‘perfect’ moment? Don’t wait. Take a leaf from my journey: soft launch, listen, and iterate. It’s terrifying, yes, but it’s the only way to turn belief into results.

And remember—every step I take on this run is about saving children’s lives. The more you engage, share, and support, the more lives we change together.