Runpreneur Journey Blog

Embark on an extraordinary journey with the Runpreneur community. Discover inspiring stories, insider tips, and the transformative power of our global challenge. From first-time runners to seasoned athletes, our blog captures the essence of the Runpreneur movement, inspiring others to join the cause.

Episode 1891 - What's The Problem, Not The Symptom?

Are You Solving the Real Problem Or Just Chasing Symptoms?

January 15, 20263 min read

Are You Solving the Real Problem Or Just Chasing Symptoms?

Stop scrolling. Think about the last time you hit a wall in fitness, business, life. Be honest: were you fighting the real problem, or just the symptom? Today, I’m here to challenge everything you think you know about problem-solving. If you’re ready for change, read on this could be the breakthrough that gets you unstuck.

The Mission That Drives Me

If you’re new here, welcome to my journey of 1,891 consecutive days of running, vlogging, and pushing myself to raise £1,000,000 for children’s causes. The scale is huge: 40,075 km (the lap of the world, barefoot style), and my mission is bigger. The more people we reach, the more lives we save.

But today, let’s talk about something every one of us faces, whether we’re trying to run around the world, scale a business, or finally feel happy in ourselves.

The Question That Changes Everything

Here it is:
What’s the problem not the symptom?

Sounds simple, right? But believe me, most of us never truly answer it. We get stuck fighting the surface issues while the real problems quietly sabotage results.

I first heard this put brilliantly by Keith Cunningham, in his book The Road Less Stupid. It turned everything I thought about problem-solving upside down.

Symptom vs Problem The Weight Loss Trap

Let’s use an example that most people can relate to: weight loss. Let’s say you’re a stone overweight. Instinctively, you might buy an exercise machine, start running, or hire a personal trainer. You’re addressing the symptom being overweight.

But if you dig deeper, the real problem could be that you’re eating too much poor-quality food, or perhaps not moving enough day-to-day. The truth is, you can’t out-train a bad diet, no matter how many hours you spend in the gym. Nutrition is at least 80% of your results, yet most never look further than the obvious.

If you build strategies based only on symptoms you’ll be going in circles. But unearth the real problem, and everything changes. Progress gets faster. Results finally arrive.

This Goes Beyond Fitness It’s About Every Part of Life

Since reading about this approach, I realised:

  • In business, we’re always putting out fires addressing symptoms rather than the causes.

  • In relationships, we argue about specifics and never address the underlying disconnect.

  • In personal development, we chase hacks and fixes when the root problem is our thinking or habits.

I challenge you right now to look at whatever you’re struggling with:

  1. What is the obvious symptom?

  2. What might the true problem be, underneath everything?

  3. Are your solutions addressing the root?

Why This Matters to My Mission

Every day, I run and vlog not just for personal challenge, but to save the lives of children. To raise £1 million, I know I can’t just post videos and hope they're vehicles for a more profound problem: not enough awareness, not enough people sharing the mission. The root issue is reach and engagement.

That’s why I’m asking you help me dig deeper, spread the message further, and turn awareness into action.

Be Part of the Solution

  • Comment: What’s the problem in YOUR life that you’ve mistaken for a symptom?

  • Share: If this message hit home, pass it on let’s help others get unstuck.

  • Subscribe: Join me as I run the world for children’s causes together, we can make real change.

Remember: The more people we reach, the more lives we save. That’s why I do this every single day.

Stay positive, stay happy.
I’ll see you on the next run,


Back to Blog

Kevin's 40,075km Challenge: Raising £1 Million for Children

Meet Kevin, a dedicated Runpreneur who embarked on an extraordinary journey to raise £1 million for children in need. Over the course of his 40,075km challenge, Kevin's unwavering determination and passion inspired thousands to join the Runpreneur movement.

Runpreneur Vlogging: Capturing Kevin's Journey

Experience the Runpreneur challenge through the lens of Kevin's video diary. Witness his ups and downs, the camaraderie of the community, and the transformative power of running for a cause. Dive into the visual stories that capture the essence of the Runpreneur movement.

Empowering Children, One Step at a Time

As Kevin logged every kilometre of his 40,075km challenge, the true purpose behind his journey came into focus. Each step, each bead of sweat, fuelled essential healthcare, education, and nutrition programs for children in need around the world.

The Transformative 4x4x48 Challenge

Experience the thrill and personal growth of our iconic 48-hour running event. Witness the determination and resilience of Runpreneurs as they push their limits, one mile at a time.

Runpreneur Vlogging: Capturing the Journey

Dive into the visual stories of our Runpreneurs as they document their experiences through engaging video logs. Witness the challenges, triumphs, and moments of camaraderie that define the Runpreneur spirit.

Becoming a Runpreneur: Join the Movement

Learn how you can become a Runpreneur and be part of this global community. Discover the steps to sign up, complete the challenge, and share your journey, all while making a lasting difference.

Connect With Us:

I am on a mission to raise £1,000,000 for children's causes by daily run-vlogging barefoot-style, covering the total distance of a lap around the world—40,075 km.

Runpreneur © 2025 . All rights reserved