How I’m Systemising My Business While Attempting the Ultimate Runpreneur Challenge to Raise £1M for Children’s Charities

Hey, it’s Kevin Brittain here—founder of the Runpreneur Challenge, vlogger, and runner on a mission not just to cover 40,075km and hit Day 4,292, but to raise a staggering £1,000,000 for causes transforming children’s lives.

Day 1,836 down—over halfway to the world’s circumference—but today I’m reflecting not just on miles but on the systems that keep my businesses moving even while I run. Let me share exactly how the Systemology Framework, with my own twist, can revolutionise your business too.

Why Systemise? You NEED This Even If You’re Not Ready to Admit It

Most entrepreneurs work themselves to the bone, always feeling irreplaceable and always just one absence away from disaster. I’ve been there. If your business can’t operate completely independently—from you or any one team member—it’s not truly a business. It’s a job, with you as its single point of failure.

My mission has forced me to step back and ask: Could my companies keep running if I went barefoot around the world for months? If not, something had to change. Enter systemisation.

My Adaptation of Dave Jennings’ Systemology Framework: The Customer Journey REMIX

Dave Jennings calls it the “Critical Client Flow”. I call it the Customer Journey, mapped out under the acronym FULFILL. Here’s how I break it down:

1. Find and Grab Attention

Marketing is your magnet—how do you reach your target audience and get their attention? Every system begins with visibility.

2. Understand and Inquire

How does a customer learn about what you do and raise a query? Whether through web forms, emails, or social media, clarity and ease here are vital.

3. Lead to Sale

Turn interest into transactions. Is the journey smooth from enquiry to sale? It could be a call, a checkout, a consultation—define every step.

4. Finance Received

Money talks. From simple checkouts to invoicing, your system needs fail-proof methods for receiving payment.

5. Implement Onboarding

First impressions count! After the sale, how do you welcome customers into your world? Automated onboarding for consistency is key.

6. Launch Delivery

How do you deliver your promise? Whether shipping a product or running a months-long consultancy, this stage feeds your reputation.

7. Loyalty Programme

Want repeat business? Systems to nurture customers—through loyalty points, affiliate schemes, or ongoing marketing—keep your business thriving.

From Vision to SOPs—How It All Ties Together

Once each part of the journey is mapped, I assign tangible tasks, link them to departments (marketing, sales, operations, finance), and appoint champions responsible for penning standard operating procedures (SOPs). And here’s my secret sauce: a systems and processes manager independently quality-checks each SOP so that any team member can execute flawlessly, whoever’s at the helm.

By listing tasks according to frequency (daily, weekly, monthly, annual, ad hoc), I see instantly who’s overworked, who’s underutilised, and where more hands are needed. Key metrics keep performance on track—so I’m confident, not anxious, about stepping back.

Don’t Let Perfection Delay Progress

The perfect system doesn’t exist. It’s a cycle of continuous improvement, updating SOPs as the business evolves. Thanks to AI, I now automate SOP creation almost instantly—freeing up even more time for my mission.

Why This Matters for You—And How It Powers My Runpreneur Fundraiser

If you want more time, less stress, and a business you could sell, scale, or step away from, start with systemisation. My journey as the Runpreneur—barefoot, relentless, striving for £1M for children—proves that with the right systems, you can take on the world.

If my storey inspires you, or you’ve got questions about implementing this framework for your own business, leave me a comment. Subscribe, share, and help me get in front of more people—the more we reach, the more money we raise, and the closer we get to saving lives.

Ready for more insights, behind-the-scenes systems tips, and relentless positivity? Follow my journey. Together, we can achieve incredible things—for our businesses, and most of all, for the children who need us.

Stay positive, stay happy, and see you on tomorrow’s run!

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