When LESS is Truly MORE: The Secret to Massive Results
(Runpreneur’s Storey from the Trail)

Ever wondered why working harder isn’t always the route to wild success? What if the answer lies in doing LESS… but SMARTER? Let me break down how “less is more” has turbocharged my journey as Runpreneur, and how it could transform your life, your business, and—most importantly—our mission to save the lives of 1 million children.

💡 The Moment that Changed Everything

I’ve run over 1,800 consecutive days, clocked thousands of barefoot miles, and I am hurtling towards my colossal Runpreneur Challenge: running 40,075km (that’s a lap of the world!) and raising £1 million for children’s causes.

But here’s the kicker. This quest taught me a counterintuitive truth that changed my game entirely: chasing more isn’t the answer; chasing impact is.

The Real Reason You’re Not Seeing Results

If you’re grinding away, burning out, or simply stuck—listen in. For months, I poured my heart into launching a new business, Operations Director. Full-on passion project. I picked up clients, hustled on sales and coaching calls, and before long, I realised… I’d fallen right back into what I least enjoy: trading countless hours for marginal returns.

Just like many entrepreneurs, I felt the weight of busywork. But then I stopped, zoomed out, and applied the Pareto Principle (80/20 Rule): focus on the 20% of actions that produce 80% of the results.

🚀 The Power Move: Less, but BETTER

What did I discover? My property business—systemised, automated, and nearly 20 years old—brings in most of my profit with a fraction of my effort. No endless late nights, no constant firefighting. Why? Because I invested in systems, optimised my time, and focused on the essentials.

It hit me. My true job is to engineer all my ventures—including my mission-driven fundraising—to thrive on maximal impact with minimal grind.

That’s when everything changed.

🏁 How “Less Is More” Fuels My Runpreneur Mission

Here’s how I’m taking these lessons straight to the Runpreneur Challenge:

• Systemisation: Streamlining behind-the-scenes work lets me run further, vlogging daily, and connect with more supporters—without burning out.

• Focus on ROI: Doubling down on what’s raised the most money and engagement for our children’s charity projects.

• Team Leverage: Training and empowering my team, so I don’t always have to be on every call, video, or post—freeing my time to focus on what truly moves the needle.

The result? Bigger impact. More money for vulnerable children. More energy for every stride around the world.

✨ How YOU Can Apply This, Too

If you’re hustling endlessly, step back. Ask yourself:

• Where do I get the biggest return for my time?

• What can be automated or delegated?

• What legacy do I want my efforts to create?

It’s not about doing everything. It’s about doing what counts.

🌍 Help Me Make a Million-Pound Impact

Imagine if together we raise £1,000,000 for children’s causes. Every watch, every share, every pound matters.

Will you join me? Subscribe, share this post, follow the daily barefoot journey, and let’s show the world the power of purposeful, impactful action.

Drop your thoughts or questions below—how are you embracing “less is more” in your life?

Let’s keep each other inspired, and keep pushing towards that 4,292+ day streak, the 40,075km finish line, and £1 million for kids who desperately need our help.

Stay positive. Stay happy. Stay Runpreneur.