The Art of Newsjacking: When to Leverage Industry News (and When Not To)

In the fast-paced world of content marketing, staying relevant is key. One of the most powerful ways to jump into conversations and position yourself as a thought leader is through a strategy known as newsjacking. But when should you jump on the bandwagon, and when is it best to keep your opinions to yourself?

In a recent episode of my vlog (Day 1,725 and counting!), I tackled this very topic—exploring both the value and the pitfalls of newsjacking.

What Is Newsjacking?

Newsjacking is when you create content that gives your opinion or insight on something that’s happened in the news—especially something relevant to your industry. Done well, it’s an avenue for showing your knowledge, boosting your reputation, and helping others navigate important developments.

When Newsjacking Works

If there’s a development within your sector affecting your peers—positively or negatively—sharing your perspective can be genuinely useful. Commenting on industry trends, new regulations, or major events and offering guidance on how to adapt helps your followers feel supported and positions you as someone in the know.

It’s about adding value, showing your expertise, and helping others make informed decisions.

When Newsjacking Crosses the Line

But there’s a dark side to newsjacking: using someone else’s misfortune for your own gain. It’s sadly common for people to publicly criticise or attack individuals who have experienced setbacks—all in the name of boosting their own profile.

This approach isn’t just distasteful—it’s classless. As I said in the vlog, “It’s basically trying to capitalise on someone else’s misfortune to try and generate more followers,” and it reflects poorly on those who do it.

How to Newsjack with Integrity

If you decide to use this strategy, remember:

• Focus on industry events, not personal downfalls.

• Give opinions that help others handle the situation—whether capitalising on opportunities or mitigating risks.

• Never use newsjacking to attack your competitors or undermine others.

Treat your peers as you’d hope to be treated; after all, what goes around comes.

Final Thoughts

Newsjacking can be a useful tool for thought leadership and audience engagement. But, to be truly effective (and ethical), it should always be about providing value and maintaining respect for others.

Believe in karma, share positivity, and use your voice for good—your reputation (and conscience) will thank you.

For more advice on content marketing, running, and making a positive impact, subscribe to my journey at Runpreneur. Remember: the more people we reach, the more children’s lives we can help save.

Stay positive, stay happy. Until next time!